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Mobile Digital TV At CES 2010

Among the hundreds of new and inovative electronic devices that were presented at the 2010 Consumer Electronis show (CES) in Las Vegas this month a few were centered around the Mobile Digital market. Lets take a closer look at one of these unique devices, called the Tivit, that was demonstrated at the CES Mobile DTV TechZone sponsored by the Open Mobile Video Coalition (OMVC).

TIVIT – Winner in the MP3 and Portable video Players Category.

This device is designed to receive the ATSC standard signal and transmit that signal via Wi-Fi to your mobile phone. Produced by Valups,  a South Korean vendor of set-top receivers.  Adapted from a similar device used by

Tivit with iPhone

iPhone and iPod Touch  owners in both Japan and Korea. The Tivit will be part of a trial test this first quarter of 2010 in the Washington, D.C. and Baltimore areas. Eight local broadcast stations will participate, sending signals that will be received by several different types of mobile devices such as a PC, iPhone or some models of Blackberry. ( Software Apps are required to be downloaded inorder to use )

At 2 inches by 3.5 inches and 1/2 inch thick ( about the size of a deck of cards ) this unit will probably be available in the spring of 2010. Battery-powered, comes with a USB port and wall adapter for charging, and will probably last about three hours of viewing on a single charge. You could, however, leave it on charge for continued use within a 50 ft radius. Estimated price for the Tivit will be somewhere between $90 and $120 US dollars.

This is only one of many devices that will be showcased during the trial period. Sprint and Samsung will make available 300 Mobile DTV ready Samsung Moment cell phones for collaborative testing. The Dell Company will supply hundreds of Mobile DTV equiped Inspiron Mini 10 netbook computers and LG will provide battery-powered Mobile Digital Televisions. the Washington, D.C. Baltimore consumers involved in this showcase will provide usage information that  will be evaluated by the OMVC.

Open Mobile Video Coalition

A voluntary association of television broadcasters whose mission is to accelerate the development of mobile digital television in the United States. It’s composed of 29 current members that own over 450 commercial television stations, as well as Association of Public Television Stations, Corporation for Public Broadcasting and Public Broadcasting Service, which represent an additional 360 public television stations.

Mobility Is What Consumers Want

DTV makes local, digital broadcast TV portable. With Mobile DTV, consumers can tune in to live, local news, traffic information, weather, sporting events or entertainment programs from the convenience of their car, at the beach—wherever they may be, using a variety of mobile and video devices.

For consumer electronics manufacturers and automakers, extending broadcast-quality TV to portable devices opens up a brand new new market. Better and more improved picture quality and access to more choices and local content will increase consumer interest, which makes Mobile DTV a motivation for consumer electronics companies and automakers to develop the cool devices that will capture a major share of this market. Studies have predicted a range from 25 million to 100+ million mobile broadcast end-users worldwide by the year 2010.

Additionally, Mobile DTV makes public safety information accessible from anywhere in the world. People will be able to receive their normal TV broadcasts on a mobile device, delivered in full-motion video display with local news, traffic and weather updates.

The broadcasting industry has embraced Mobile DTV as an enhancement of the conversion of its TV signals from old-fashioned analog transmission to modern digital transmission. This conversion clears a considerable portion of the airwaves, now devoted to the analog signal, for new services. Full-motion, mobile digital television is the most prominent of these services currently being developed. Broadcasters reap the benefits of Mobile DTV’s crisp picture, high-speed mobility and a wealth of new multicast choices – all made possible through the digital broadcast signal.

Mobile Digital TV Cell Phone Showcase

One of the leading consumer electronics giants, LG Electronics, has showcased an Advanced Television Systems Committee (ATSC) mobile digital television on some of its selected mobile phones at the CTIA 2009.

The CDMA leader has demonstrated mobile Digital TV with live local broadcasting on its LG Voyager CDMA phone and LG Maize GSM phone by using the ATSC standard chips in the hand held devices. The High-efficiency battery technology can bring up to four hours of mobile DTV viewing.

Dr. Woo Paik, President and Chief Technology Officer at LG Electronics, explained, “Digital TV broadcasts to mobile and hand held devices will represent new opportunities for manufacturers and carriers alike as digital TV stations deliver a wide range of exciting programming using the new standard.”

As the features, the ATSC Mobile DTV enables broadcasters to stream line their current DTV capabilities by allotting a part of the channel capacity to reach viewers on move, thus creating a new market segment for revenue.  Broadcasters have geared up to start mobile DTV services across 63 stations in 22 markets, brining nearly 35 percent of U.S. TV households.

Brandon Burgess, Chairman of the OMVC said,  “The timely introduction of a wide variety of ATSC Mobile DTV-compatible devices will be crucial to the creation of a robust mobile digital TV market,”.

He further said, “Broadcasters applaud LG’s leadership, both in the development of the standard and in deploying ATSC Mobile DTV to support our launch plans in 2009 and beyond.”

The ATSC technology will not be confined to mobile phones. It can be channelized to other devices such as hand held TVs, media players, navigation devices and laptop computers. It will also target the automotive sectors such as factory-installed, dealer-installed and after market entertainment systems and GPS systems.