Digital TV On-The-Go

Consumers in the participating markets will be able to watch digital simulcasts from major networks on their mobile phones and TVs in their cars.

Each market and their respective affiliates were announced by OMVC, a group of broadcasters that includes 63 stations spread throughout 22 markets. NBC leads the pack with 14 participating affiliates. ABC, CBS, Ion and PBS will each use nine affiliates and Fox will use five.
The first roll out of Mobile DTV Broadcasting.

Middle-sized metros with participating stations include:

• Orlando- ABC, NBC,

• Tampa- Ion,NBC, PBS,

• Charlotte- ABC,CBS,NBC

• Columbus- ABC,CBS, CW,FOX,NBC

• Milwaukee- CW, MyNet

• Greenville- ABC, CBS, MyNet

• Norfolk- NBC, MyNet, PBS

• Providence- CBS, NBC

• Mobile- ABC,CW, MyNet

• Roanoke- CBS,NBC, PBS

• Toledo- CBS,FOX

Larger sized metro areas with participating stations include:

• Atlanta- ABC, CBS, Ion, PBS

• Baltimore- ABC, FOX, CW

• Boston- Ion, NBC, PBS

• Chicago- Fox, Ion, PBS

• Denver- Ion, PBS

• Detroit- ABC,NBC, PBS

• New York- Ion, NBC, PBS

• Philadelphia-Ion, NBC, PBS

• San Francisco- Fox, Ion

• Seattle-ABC, CBS, NBC

• Washington D.C-.Ion, NBC, PBS

Technology

LG Electronics Technology announced that it will begin to mass produce Mobile DTV receiver chips (LG2160A) in June, suitable for use in mobile phones, notebooks, and automobile entertainment systems, and the network in Washington DC will reportedly be the an “MPH in-band mobile DTV” market. MPH is not an entirely new standard for mobile broadcasting, but rather it is an ATSC-compatible technology assembled by Harris Communications that uses LG’s chips and a proprietary encoding module.

The current network of broadcast transmission towers that carry TV signals to your home will be retrofitted to also deliver a Mobile DTV signal. That signal has the ability to deliver local, full-motion digital broadcasts on multiple mobile devices, without the need for additional broadcast spectrum. The Mobile DTV platform enables local TV stations to deliver live, digital content to ATSC-capable mobile and video devices such as mobile phones, portable media players, laptop computers, personal navigation devices and automobile-based “infotainment systems.” With little cost, broadcasters can install a Mobile DTV exciter and signal encoding equipment on existing TV transmission systems and gain the ability to transmit a robust, digital mobile TV signal. Consumers will receive that signal on various Mobile DTV devices. The Mobile DTV system allows the splitting of the 19.4 Mb/s of capacity into a slice for delivery to current DTV receivers and a slice for Mobile DTV technology that can be received on new Mobile DTV-capable receivers.

The TV services on mobile phones that consumers are most familiar with today is streaming TV over the cellular network, similar to how you would stream video over the Internet. The real break-through will come from LIVE broadcast TV. Users will enjoy the same entertainment experience from the living room TV set, but delivered anywhere in real-time on your mobile phone.