Mobility Is What Consumers Want

DTV makes local, digital broadcast TV portable. With Mobile DTV, consumers can tune in to live, local news, traffic information, weather, sporting events or entertainment programs from the convenience of their car, at the beach—wherever they may be, using a variety of mobile and video devices.

For consumer electronics manufacturers and automakers, extending broadcast-quality TV to portable devices opens up a brand new new market. Better and more improved picture quality and access to more choices and local content will increase consumer interest, which makes Mobile DTV a motivation for consumer electronics companies and automakers to develop the cool devices that will capture a major share of this market. Studies have predicted a range from 25 million to 100+ million mobile broadcast end-users worldwide by the year 2010.

Additionally, Mobile DTV makes public safety information accessible from anywhere in the world. People will be able to receive their normal TV broadcasts on a mobile device, delivered in full-motion video display with local news, traffic and weather updates.

The broadcasting industry has embraced Mobile DTV as an enhancement of the conversion of its TV signals from old-fashioned analog transmission to modern digital transmission. This conversion clears a considerable portion of the airwaves, now devoted to the analog signal, for new services. Full-motion, mobile digital television is the most prominent of these services currently being developed. Broadcasters reap the benefits of Mobile DTV’s crisp picture, high-speed mobility and a wealth of new multicast choices – all made possible through the digital broadcast signal.